Privacy policy

Last updated: April 2026

Introduction

Serilea operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Serilea is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

For any questions, contact us at:

1. Personal Information We Collect

We may collect or process the following categories of personal information depending on how you interact with the Services:

  • Contact details — name, address, billing/shipping address, phone number, and email address
  • Financial information — payment card details, transaction details, and payment confirmation (we never store card details directly)
  • Account information — username, password, security questions, preferences and settings
  • Transaction information — items viewed, added to cart, purchased, returned or exchanged
  • Communications with us — information included in customer support inquiries
  • Device information — browser type, IP address, and unique identifiers
  • Usage information — how and when you interact with or navigate the Services

2. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you — when you create an account, visit or use the Services, or communicate with us
  • Automatically through the Services — from your device via cookies and similar technologies
  • From our service providers — when they collect or process your personal information on our behalf
  • From our partners or other third parties

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

  • Provide & Improve the Services — process payments, fulfill orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a customized shopping experience
  • Marketing & Advertising — send promotional communications by email, text or post, and show relevant online advertisements based on your activity
  • Security & Fraud Prevention — authenticate your account, detect fraudulent or malicious activity, and secure our services
  • Communicating with You — provide customer support and maintain our business relationship
  • Legal Reasons — comply with applicable law, respond to legal process, and enforce our terms and policies

4. How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • Service providers — vendors who perform services on our behalf (e.g. payment processing, shipping, data analytics, cloud storage)
  • Business & marketing partners — to provide personalized advertising based on your online activity
  • At your direction — when you consent to disclosure, such as through social media integrations
  • Corporate affiliates — within our corporate group
  • Business transactions — in connection with a merger, acquisition, or bankruptcy
  • Legal obligations — to comply with applicable law, subpoenas, or to protect our rights and the rights of our users

5. Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information and to exercise your rights, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

6. Third Party Websites & Links

Our website may contain links to third-party platforms. We are not responsible for the privacy or security of such sites. Information you share on third-party social networks may be viewable by other users without limitation.

7. Children's Data

The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@serilea.com to request deletion.

We do not knowingly sell or share personal information of individuals under 16 years of age.

8. Security & Retention

We implement appropriate security measures to protect your personal information. However, no security system is perfect and we cannot guarantee absolute security. We recommend avoiding unsecure channels when communicating sensitive information.

We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, and resolve disputes.

9. Your Rights & Choices

Depending on where you live, you may have the following rights:

  • 📋 Right to Access / Know — request access to the personal information we hold about you
  • 🗑️ Right to Delete — request deletion of your personal information
  • ✏️ Right to Correct — request correction of inaccurate information
  • 📦 Right of Portability — receive a copy of your data or request its transfer
  • 🚫 Right to Opt Out — opt out of the sale or sharing of your personal information for targeted advertising. You can exercise this right here

If you reside in the UK or European Economic Area, you may also have the right to:

  • Object to or restrict our processing of your personal information
  • Withdraw consent at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at support@serilea.com. We will not discriminate against you for exercising these rights.

10. Managing Communications

You may opt out of promotional emails at any time by clicking "Unsubscribe" in any email we send or by contacting us at support@serilea.com. We may still send non-promotional emails related to your account or orders.

11. Complaints

If you have complaints about how we process your personal information, please contact us at support@serilea.com. You may also lodge a complaint with your local data protection authority. For EEA residents, a list of supervisory authorities is available here.

12. International Transfers

We may transfer, store, and process your personal information outside the country you live in. Transfers outside the EEA or UK will rely on recognized mechanisms such as the European Commission's Standard Contractual Clauses or equivalent instruments.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

14. Contact Us